Customer Satisfaction Is Your Business
Customer Satisfaction Is Your Business
Copyright 2004 Bob Leduc
http://BobLeduc.com
Regardless of what business you are in - you are really in
the business of satisfying customers. The degree of customer
satisfaction you deliver determines the level of long-term
success you will achieve in business.
Make Customer Satisfaction Your Top Priority
Don't just make sales. Create customers - satisfied
customers. In addition to the immediate profit they provide
on the first sale, satisfied customers help you build your
business in 2 other important ways:
1. They become a reservoir of repeat buyers. For some
businesses that means repeat buyers for more of the same
product or service. For every business, it means buyers for
additional products and services.
2. They automatically refer more business to you from their
friends and business contacts. This is highly profitable
business for you because it doesn't cost you any time or
money to get it.
Never Promise More Than You Deliver
Never make any promises you can't (or won't) keep. Nothing
alienates customers faster than getting something less than
they expect from a business transaction. They won't do
business with you again. And they will tell everybody they
know about their unhappy experience - causing you to lose
future customers.
Tip: Handle customer complaints quickly and with a positive
attitude. Strive to preserve your relationship with the
complaining customer instead of your immediate profit from
them. They will reward you later with more sales and
referrals.
Always Give Customers More Than They Expect
"Over deliver" on quality and service. Always exceed your
customers' expectations. You will win their long term
loyalty. It also makes it difficult for competitors to steal
customers from you - even if they have lower prices.
Customers will not risk an uncertain experience with a
competitor when they know they will get more than they
expect from you.
Tip: Surprise your customers with unexpected value. If you
sell products, include an "unadvertised bonus" with every
order. If you sell services, get into the habit of doing
something extra for every customer or client without
charging for it.
Let Customers Know How Much You Value Them
Let your customers know you are always thinking about them.
Communicate with them regularly. For example, create some
special deals just for your existing customers. And announce
new products or services to them before you announce them to
the general market.
Tip: Convert your customers into publicity agents. Develop
an incentive for them to tell associates and friends about
the value of your products or services. An endorsement from
them is more effective than any amount of advertising - and
it is much cheaper.
For example, reward them each time they refer someone who
becomes a customer. Your reward can be as simple as a credit
toward their next order from you.
You are in the business of satisfying customers regardless
of what products or services you provide. The satisfied
customers you create will help you build your business by
becoming repeat buyers and by referring new business to you
from their friends and associates.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Written by:
Bob Leduc
Doctors Exchange Answering Service
Our service has survived the test of time. matched with our stateoftheart systems, wireless and internet technologies, Back to top knowledge customer and personal service knowledge of principles and processes for providing customer and personal services. For you. let our expertise and technology shine What is office. a virtual
Glassex issues its first ever Customer Charter
Glassex have defined precisely what exhibitors may expect in terms of conduct and service levels from the team that organises the event, by issuing a Customer Charter.
Customer Service Representatives (Verizon Wireless)
High-growth careerswhat a bright High-growth careerswhat a bright idea! Customer Service Representatives Use your excellent problem-solving skills to help our customers, and well provide the training, opportunities and total rewards that will help you... Company: Verizon Wireless Location: Murfreesboro, TN Source: Murfreesboro Jobs at RSS-Job-Feeds.org
Customer Service Professional (Sitel)
Customer Service Professional: Dynamic change. Corporate innovation. Multi-channel communication. Variety of services. If this is what youre looking for in a company, youve come to the right place. Answers and contro Location: San Angelo, TX Source: Jobs.net
Customer Service - Inside Sales and Customer Service Representat (Deluxe Small Business Services)
CUSTOMER SERVICE Formpowerful relationships. That's what we do at Deluxe, and it's brought us success for more than 90 years. Our family-oriented company has continued to grow by adapting to client needs, delivering uncompromised service, Location: Saint Paul, MN Source: Jobs.net
Project CRM: Customer Centric Approach
What businesses today needs are customer service standards. For an organization to be 'Market - Led' it must be 'Customer - Driven'. The only way to embed customer service into the culture of a business is through a 'Management - led' obsession for being 'Customer -driven'. Businesses need to understand that customers are not something who is bolted onto a business at the end of a process. They are rather the vital core element without which the business would not exist.
What happened to customer service?
Customer service these days is often abysmal. Misleading advertising and deceptive sales practices are out of control. By ConsumerMan Herb Weisbaum.
Friday Link: buzzcustomer.com for customer service stories
Many thanks to my friend in support for the link to http://buzzcustomer.com/ which covers the good, the bad and the ugly of customer service: "All customers have experiences. Some of them are good. Some of them are bad. All of them matter. BuzzCustomer.com organizes the world's customer service stories." If you've ever wondered what the inside of an international call center looks like, you're in luck. Also of interest on the site: the BuzzCustomer Rant of the Week. Tags: customer...(read more)
Make Customer Service Your First Priority
Every interaction you have with a customer or potential customer defines the quality of your customer service. Good service does not mean giving customers what they want every time they ask for something. It is impossible for you to provide everything.
A Tough Lesson - Customer Service Tips
Valuable Customer Service Tips for the home based business. Make good customer service become excellent customer service by finding out what the customer needs.